Movie and showtime schema generator

It tells search engines and answer engines, unambiguously, what the page is about: which film, how long, who directed it, what certificate, and which screenings exist at which venue at which times and prices.

What it does not do is put your showtimes into Google's showtimes panel. Those come from ticketing aggregators with commercial relationships, not from an individual cinema's markup, and any agency telling you otherwise is selling you something. What markup does affect is how well your own film pages are understood, matched and cited, which is a different and still worthwhile prize.

A cinema with forty screenings a week cannot maintain this manually, and a stale markup block is worse than none. This tool is for getting one page right, understanding the shape, and handing that shape to whoever builds your site.

In a properly built cinema site the markup is generated from the same programme data that renders the page, so it cannot drift. That is how it works on the sites we build, and it is the right answer regardless of who builds yours.