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Cinema POS, joined up with the online sale
Filmgrail connects your cinema POS to the online sale: tickets and concessions bought on the website or app are written to your existing point-of-sale system, and every buyer becomes a known customer. It works with your current POS rather than replacing the till. Concessions are where a cinema makes its margin, and the counter is where most cinemas lose the connection between a ticket buyer and a customer. Filmgrail closes that gap.
The problem with a POS that only sees the counter
A traditional cinema POS knows that a large popcorn was sold at 19:42. It does not know that the person buying it booked two premium seats on their phone that afternoon, has watchlisted three films opening next month, and has 400 loyalty points sitting unused.
That missing link is the single biggest reason cinema concession marketing underperforms. You cannot make a relevant offer to someone the system treats as a stranger every time they arrive.
Filmgrail does not replace your counter hardware. It makes the ticket, the concession item, the gift card and the loyalty balance belong to the same identified moviegoer, whichever screen or till the transaction happened on.
What a joined-up cinema POS gives you
One basket, online and in person
Tickets, food, drink, merchandise and gift cards in the same order and the same payment, whether bought in the app or at the counter.
Pre-order and collect
Concessions ordered with the ticket and collected without queueing, which raises attach rate and cuts the pre-show crush.
Loyalty at the till
Points earned and burned on food and drink as well as tickets, with the balance live in the member card in the app wallet.
Gift and value cards
One balance, honoured online and at the counter, with redemption and inventory tracked in the CMS.
Per-location pricing
Different pricing per site, per hall and per screening, editable by your own team.
Reporting that reconciles
Channel-by-channel revenue that ties back to the same moviegoer and the same screening.
Attach rate is a marketing problem, not a queueing problem
The industry instinct is to fix concession revenue with faster tills. Speed helps, but the larger gain is knowing who is walking in.
Once tickets and concessions resolve to the same profile, you can offer a family bundle to the person who just booked four seats for an animated feature, and a pre-ordered drink to the commuter booking the 18:15 alone. Nine out of ten Filmgrail users create a profile, so this is the normal case rather than the exception.
Frequently asked questions
What is a cinema POS system?
A cinema point-of-sale system handles transactions in the building: tickets at the counter or kiosk, concessions, merchandise and gift cards. Modern cinema POS is expected to share inventory and customer identity with the online channels rather than operating as a separate till system.
Can a cinema POS handle both tickets and food and beverage?
It should. Splitting tickets and F&B across two systems means two baskets, two payments and two customer records, which costs both throughput at the counter and attach rate on the offer.
Does Filmgrail replace my till hardware?
No. Filmgrail is the digital layer — apps, website, checkout, loyalty and analytics — and integrates with the POS and ticketing systems you already run in the building.
How do I raise concession spend per visit?
Three things move it reliably: let people order with their ticket and skip the queue, earn and spend loyalty points on food as well as tickets, and make the offer specific to the booking rather than broadcasting the same deal to everyone. All three require the ticket and the concession sale to resolve to the same customer.
You do not have to replace your box office
Filmgrail reads your programme, seat maps, ticket types and pricing from the system you already run, and writes the completed sale back so your reporting stays whole.
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Further reading
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