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Cinema management software, end to end
Filmgrail is cinema management software for the moviegoer-facing side of a cinema — website, native iOS and Android apps, CMS, online ticketing, loyalty, push notifications, planning and audience analytics — integrated with the box office and POS you already run. Programming, content, digital ticketing, loyalty, notifications and analytics on one platform — instead of six vendors and a spreadsheet holding them together.
What "cinema management software" usually means
The phrase covers two different things. One is back-office theatre management: staff, stock, concessions, finance. The other is moviegoer-facing management: the programme, the content, the ticketing, the communications and the data that comes back.
Filmgrail is the second. It is the platform exhibitors use to run everything a moviegoer sees, and it connects to the back-office and box office systems that run everything they do not.
One platform, eight jobs
Planning and programming
Lay out the week across every hall, automate movie imports, track progress with role-based access.
Website
A custom, mobile-first cinema site with programme, movie pages, news, festivals and checkout.
Native apps
Custom iOS and Android apps sharing the same content and the same checkout.
CMS
One admin panel for films, articles, banners, carousels, translations and SEO across every channel.
Digital ticketing
Seat maps, ticket types, pricing rules, gift cards and a checkout that converts on mobile.
Loyalty
Points, tiers, rewards and member cards, earning on tickets and concessions alike.
Push and campaigns
Segmented, automated push and SMS on app and web, measured against revenue.
Insights
Audience, engagement and digital box office analytics in real time.
Why one platform beats six integrations
The cost of a fragmented cinema stack is rarely the licences. It is that the watchlist lives in the app vendor’s database, the loyalty balance in another, the campaign tool in a third, and nobody can answer “which moviegoers watchlisted this film and have not booked yet?”.
Because Filmgrail runs on one content model and one identity, that question is a segment, and the segment is a push campaign, and the campaign shows up in the revenue report.
Frequently asked questions
What is cinema management software?
Software that helps a movie theatre run its operation: scheduling films across halls, managing the content moviegoers see, selling tickets, running loyalty and communications, and reporting on the results. Some products focus on back-office operations such as staffing and stock; Filmgrail covers the moviegoer-facing side and integrates with the rest.
Is Filmgrail a theatre management system (TMS)?
No. A TMS in the exhibition industry usually refers to the system that manages digital cinema playback and screen automation. Filmgrail is the digital platform layer: programming, website, apps, ticketing, loyalty and analytics.
Can it work alongside software we already use?
Yes. Filmgrail is designed to integrate with existing ticketing, payment, loyalty and back-office providers rather than to replace an entire stack at once.
Is it suitable for a single-screen independent cinema?
Yes. The platform runs for single-site independents, cultural centres and multi-site chains alike — the cinemas listed on this site range from one hall to national chains.
What apps do movie theaters use?
Behind the scenes, a box office and POS system (such as Vista, Veezi or Admit One), a theatre management system to run the projectors, and often separate tools for scheduling, staff rotas and marketing. Facing the audience, a website, a ticketing checkout and increasingly a native app with loyalty and push notifications.
What equipment do movie theaters use?
A DCI-compliant projector and cinema server with an integrated media block in each auditorium, a sound processor, amplifiers and speakers, a screen with masking, seating, a theatre management system, and at the front of house POS terminals, kiosks and concession equipment. The supplier directory at /suppliers/ lists the manufacturers by category.
How do you run a cinema business?
Book films on terms that leave a margin, schedule them to fill the busiest times, sell concessions efficiently because no film rental is paid on them, and build a direct relationship with your audience through your own website, app and mailing list. Our guides on how cinemas make money and how to open a cinema cover each part.
What is Vista ticket management system?
The Vista Point of Sale is an integrated ticketing and concessions sales system that offers several key features to help cinema owners and managers efficiently run their theaters: Kiosk - Allows customers to purchase movie tickets and concessions at a self-service kiosk. This provides convenience for customers and reduces staffing needs. Back Office - Provides theater managers tools to manage ticketing, concessions, staffing, promotions, reporting, and more from one centralized dashboard. Key features include: Ticketing system to configure showtimes, ticket pricing, apply discounts, etc. Concessions management to track inventory, sales, profitability. Robust reporting and analytics on ticket sales, concessions, promotions, staffing costs, and more. Staff management capabilities. In summary
You do not have to replace your box office
Filmgrail reads your programme, seat maps, ticket types and pricing from the system you already run, and writes the completed sale back so your reporting stays whole.
Vista
Keep Vista as the back office and settlement engine. Replace the website, the apps and the online checkout…
Vista GroupVeezi
Veezi runs the cinema well and cheaply. Its web sales page is the weakest thing an independent shows its…
POSitivePOSitive
POSitive keeps the counter, the inventory and the reporting. Filmgrail takes the website, the native apps and…
Admit One ProductsAdmit One
Admit One already sits across several POS systems. Filmgrail adds the branded website, native apps and…
MyCloudCinemaMyCloudCinema
A cloud box office deserves a cloud front end. Keep MyCloudCinema for operations and put a branded site…
COMPESOCOMPESO
COMPESO is deeply established in German-speaking exhibition. Filmgrail adds the branded digital layer above…
Further reading
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