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Integration

Filmgrail + Admit One

Admit One is used to being the layer that joins things together. This is the layer that sits above it, where your audience lives.

What running Filmgrail on Admit One means

Admit One is unusual in this list because it is already an integration story: cinemas run it alongside a range of point-of-sale systems rather than as a single monolith. That makes it a natural fit for the way Filmgrail works.

We read programme, session and seating data through Admit One, take over the website, the native apps, the content and the online checkout, and write the completed sale back so the ticketing record stays single and authoritative.

What moves between the two systems

Nothing is re-keyed. The integration reads what your box office already knows and writes back what the moviegoer just did.

Films and metadata

Titles, synopses, running times, certificates, cast, genres and release dates, enriched with artwork and trailers so film pages are not a line of text and a poster.

Sessions and showtimes

Every performance with its screen, format, language, subtitle and accessibility attributes, updated as the schedule changes rather than overnight.

Seat maps and availability

Live hall layouts with holds, house seats, wheelchair spaces and companion seating rendered exactly as they exist in the box office.

Ticket types and pricing

Adult, child, concession, member and loyalty pricing, plus surcharges and booking fees, applied by your own rules rather than duplicated in a second price list.

The completed order

Seats, ticket types, amounts and payment reference written back so the sale appears in your daily reports alongside the counter.

Reconciliation

A matching report on both sides so finance can tie the digital channel to the box office totals without a spreadsheet.

What your moviegoers get

  • A website built to sell, not to inform. Programme, film pages, showtimes, seat selection and checkout on one fast, mobile-first site you control through a CMS rather than a ticket iframe bolted onto a brochure page.
  • Native iOS and Android apps. Not a wrapper around your booking page. Autoplaying trailers, stories, watchlists, personalised showtimes and push — the things that make somebody open the app in a week when they are not buying.
  • One CMS for both. Films, showtimes, articles, carousels, banners, gift cards, push campaigns and loyalty edited once and published to web and app together.
  • A checkout that finishes. Seat maps, ticket types, fees, gift cards, value cards and saved payment in a flow measured on completion rate rather than on feature count.
  • Moviegoer identity. Nine out of ten end users on the platform create a profile, which turns anonymous transactions into a customer base you can segment, target and measure.
  • Audience data you can act on. Demographics, engagement, watchlists, ratings, sessions and digital box office in one view, joined across site and app.

What stays in Admit One

Ticketing logic, the point-of-sale systems Admit One is joined to, hardware at the counter, and the reporting your operation runs on.

Who owns what

The division of responsibility between Admit One and Filmgrail, written out so nobody discovers it in month three.

AreaAdmit OneFilmgrail
Programme and schedulingSource of truthReads and publishes
Seat maps and inventorySource of truthReads and renders
Ticket types and pricing rulesSource of truthApplies at checkout
Counter and kiosk salesOwnsNot involved
Website and native appsNot involvedOwns
Online checkout and payment flowReceives the completed saleOwns the experience
Content, campaigns and pushNot involvedOwns
Moviegoer profiles and loyaltyWhere the system provides itOwns the digital layer
Box office reporting and settlementSource of truthReconciles against it

The point of the split is that your finance and operations reporting never moves. Every online sale lands back in your box office as an ordinary transaction, against the same ticket types and the same price rules the counter uses.

How a project actually runs

First we look at what your deployment exposes. That is a short technical conversation, not a discovery workshop, and it ends with a straight answer about whether the integration is a week of work or a quarter of it.

Then the build: your branding, your content model, your seat maps, your ticket types, your checkout rules. You review it on a staging site against your real programme, not a demo dataset.

Then launch, with your old URLs redirected rather than dropped so the search visibility you have built comes with you. Apps follow the site, usually a few weeks behind, because the CMS and the content are shared and there is no point shipping an empty app.

Nothing in that sequence requires you to touch the box office, which is why the risk of trying it is so much lower than it feels.

Answers

Frequently asked questions

We run Admit One alongside another POS. Does that complicate things?

Not usually. Filmgrail integrates at the ticketing layer, so a cinema running Admit One across a separate POS is a familiar shape rather than an awkward one.

Does Filmgrail replace Admit One?

No. Admit One stays the ticketing record. Filmgrail owns the website, the apps, the content and the online purchase experience.

What does the moviegoer actually get that they do not have now?

A branded site and native apps with trailers, watchlists, personalised showtimes and push, a checkout measured on completion rather than on feature count, and a profile that makes them a known customer rather than an anonymous transaction.

How do refunds and exchanges work?

Through your existing process. Because the sale is written back into your ticketing system, it can be refunded or exchanged there like any other order.

How long does an Admit One integration take?

It depends on what your specific deployment exposes and how quickly the vendor engages. We give a timeline after looking at your setup rather than quoting an average.