Intro Trusted by The platform 01 Website 02 Checkout 03 Native apps 04 CMS 05 Insights 06 Push 07 Loyalty 08 Festival 09 Planning The team Talk to us
Filmgrail · The complete cinema platform

Satisfy your moviegoer audience with the best web and mobile products on the market.

One platform behind your website, your iOS and Android apps, your CMS, your analytics, your push notifications, your loyalty programme and your festival. Built for cinemas, by people who only build for cinemas.

Cinemas servedNorway · USA · Turkey
Digital ticket growth+89% per year
Users with a profile9 out of 10
Engagement vs. benchmark4× higher
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We are trusted by great cinemas
Bergen Kino
Trondheim Kino
Classic Cinemas
Aurora Kino
Wallis Cinema
Bergen Internasjonale Filmfestival
The Norwegian International Film Festival Haugesund
Edda Kino
Fredrikstad Kino
Bryne Kino
Hitra Kino
Elverum Kulturhus
Vega
Apollon
Bristol
Oppdal Kulturhus
Fosnavåg Konserthus
Rådhus-Teatret Kongsvinger
Ørland Kultursenter
SK
9/10
Your audience

Nine out of ten of our app and website end-users create a unique profile. That gives you the full overview of every moviegoer's journey — not an anonymous transaction.

4×
Engage your audience

Four times more moviegoer engagement compared with industry benchmarks for standard ticketing websites and apps.

89%
Grow your audience

The average yearly increase in digital ticket sales a cinema can expect after moving to Filmgrail.


01
Flexible website

A cinema site your audience actually wants to browse.

Mobile-responsive from the first pixel. Every block — hero sliders, programme, news, top lists, locations — is arranged by you, in your colours, with your typography. Search-engine optimised and built to load fast on a phone in a queue.

Mobile responsiveSEO optimised Custom brandingTrailers & motion posters Multi-locationMulti-language Ratings & reviewsWatchlists
classiccinemas.com
Classic Cinemas homepage with full-bleed film hero and trailer
Homepage hero — full-bleed artwork, synopsis and trailer
quick ticket
Quick ticket widget: pick movie, date and showtime from the homepage
Quick ticket — movie, date, showtime, buy. Three clicks from the front page.
Now showing grid with posters and buy-ticket buttons
Now showing
Coming soon and advanced tickets with release dates
Coming soon & advance tickets
Curated programme strands such as Select Pix Art Series
Curated strands — art series, classics, special events
bergenkino.no
Bergen Kino homepage
Your brand, not ours — Bergen Kino
kinoprogram
Programme view with sorting, ratings and showtimes per hall
Programme — sort by date, popularity, rating; every hall and format labelled
Day-by-day showtimes with formats, ratings and accessibility badges
Showtimes — formats, DTS, accessibility, reserved seating
Movie detail page with poster, trailer and showtimes
Movie page — artwork, trailer, interest tracking
Movie overview with full credits and audience reviews
Credits & audience reviews
Classic Cinemas movie page with date strip and showtimes
Date strip — a week of showtimes at a glance
Weekly top films list ranked by screenings
Weekly top list
Cinema news and editorial articles grid
News & editorial
find your nearest theatre
Location finder with map and nearest theatres
Locations — geolocated theatre finder with directions and showtimes
last week / special events
Special events and repertory listings
Special events — repertory, previews, one-off screenings
The same site, on the screen that matters most

Most of your traffic is a phone. It is designed for the phone first.

Trondheim Kino mobile homepage
Home
Now showing on mobile
Now showing
Movie page on mobile with showtimes
Movie
Seat map on mobile
Seat map
My tickets on mobile
My tickets
App install promotion on mobile web
App upsell
News on mobile
News
Programme on mobile
Programme
Reviews on mobile
Reviews
Watchlist on mobile
Watchlist
02
Checkout & gift cards

Pack the seats with a checkout that never loses the sale.

Ticket types, a live seat map, wheelchair spaces, value cards, gift cards, member discounts and local payment methods — all in a flow that a first-time visitor completes on a phone without thinking about it.

Live seat mapAccessible seating Vipps & local paymentsGift cards Value codesSaved cards Apple Wallet
Ticket type selection with adult, child, senior and wheelchair options
01 Ticket types
Interactive seat map showing taken, selected and free seats
02 Choose seats
Payment summary with Vipps
03 Pay
Redeem a stored value card or add a new one
04 Value cards & codes
My gift cards with QR codes and balances
Gift card wallet — QR, PIN and balance
Gift card design gallery
Designed gift cards — pick artwork from your gallery
Personalise a gift card with a message and amount
Personalise & send — instant delivery by e-mail

03
Native apps

Your cinema, in their pocket. Truly native on iOS and Android.

Not a wrapped website. Real native apps published under your own developer account, with your name on the icon — fast, offline-aware, push-enabled, and with tickets that drop straight into Apple Wallet.

iOS & AndroidYour brand & store listing Apple Wallet ticketsWatchlists Reviews & ratingsLoyalty built in In-app sponsorships
App home with now playing carousel and articles
Home — programme, news, offers
App home for Steinkjer Kino with featured premiere
Featured premiere
Movie detail in app with rating, reviews and interest count
Movie — rating, reviews, interest
Programme list in app with showtimes per movie
Programme
Filter and sort showtimes by hall, popularity and rating
Filter by hall & format
In-app seat map with recliner and accessible seats
Seat map — recliners & accessible seats
Ticket types and prices in app
Ticket types
Issued ticket with Apple Wallet button and sponsor banner
Ticket — Apple Wallet + sponsor slot
Community reviews in app
Community reviews
Playing now and upcoming movies in app
Playing now & upcoming
Theatre page with pricing and matinee rules
Theatre page & pricing
Editorial articles in app
Editorial in-app
04
One CMS for app and web

Publish once. It is live everywhere, instantly.

The same editor drives the website, the iOS app and the Android app. Rearrange the homepage, drop in a slider, write an article, override a release date for one location only — and choose per block exactly which platforms it appears on.

Drag-and-drop homepagePer-platform blocks Per-location release datesMotion posters & story video Rich-text editorScheduled publishing Articles & events
Edit home page
CMS home page editor with hero, sections and per-platform targeting
Home page editor — every section, with web / mobile / app targeting per block
Admin panel
Admin quick actions panel
Quick actions — edit slides, banners, create an article or event in two clicks
Hero slide manager with reordering
Slides — reorder the hero in seconds
Film editor with poster, backdrop, trailer and motion poster fields
Film editor — posters, backdrops, trailers, motion posters, story video
Per-location release date overrides with calendar
Release dates — override per location
Article and campaign editor with publish window
Articles — publish windows & badges
Block builder with links and mobile-only toggles
Blocks — links, buttons, mobile-only rules
Rich text editor with embedded imagery
Rich text — images, embeds, callouts, checklists

05
Insights tool

Stop guessing. See your digital box office.

Digital tickets sold, revenue, segmentation by ticket type, top movies, ratings and reviews, sessions by time of day, real-time activity and app adoption — comparison periods included, so every number tells you whether it is going up or down.

Digital box officeTicket revenue Ticket-type segmentationTop movies Ratings & reviewsSessions by hour Real-timeGift cards
Filmgrail Insights — Dashboard
Insights dashboard with tickets sold, revenue, top movies and top estates
Dashboard — tickets sold, revenue, top movies and top estates, against the comparison period
Digital tickets sold with segmentation by ticket type
Digital tickets sold — segmented by ticket type
Ticket revenue over time with per-movie breakdown
Ticket revenue — per movie, over time
Ratings and reviews analytics with top raters
Ratings & reviews — what your audience actually thinks
Sessions heatmap by time of day and average duration
Sessions by time of day — when to send the push
06
Mobile and web push notifications

Fill a quiet Tuesday with one message.

Compose a campaign, attach it to a movie, then segment: by age, gender, location, watchlisted genres, movies seen, a specific showtime, or platform. Schedule it in local time, send it, and read the delivery report afterwards.

App & web pushSegment by watchlist Segment by genre & seen moviesAge, gender, location Scheduled in local timeAutomated triggers Delivery reports
Push campaigns
List of push campaigns with status, schedule and metrics
Campaigns — every push, its schedule, its status and its metrics
Push notification on an iPhone lock screen
On the lock screen
Push composer with title, text, linked movie and segments
Compose — title, text, linked movie
Segment configuration by age, gender, location, watchlist and genre
Segment — watchlist, genre, seen movies, showtime, platform
Automated notification triggers such as watchlisted movie now showing
Automate — "watchlisted movie is now showing", "rate the movie you just saw"
web push
Web push notification shown over the cinema website
Web push — reach the people who never installed the app
Delivery report

21,171 delivered in 5 minutes

A single EXPEND4BLES campaign, sent at 21:30 and complete by 21:35. Every campaign reports success and failure counts, start and end time — so you know what a push is actually worth to you.

Real send log

07
Loyalty system

Turn a once-a-year visitor into a once-a-month member.

One krone spent, one point earned. Members carry a scannable card, redeem points for popcorn or free tickets in a reward shop you control, hold their value codes in a wallet, and can see every point they ever earned or spent.

Digital member cardPoints on every ticket Reward shopValue code wallet Point historyInvite friends Redeem in kiosk or online
Member profile with scannable membership card and point balance
Member card — scannable at the kiosk
Reward shop with popcorn menu, free tickets and weekday offers
Reward shop — you set the offers and the price in points
Wallet of redeemed value codes with QR codes
Value codes — redeemed rewards, ready to scan
Point history showing every earn and spend
Point history — full transparency builds trust
08
Festival platform

Sell out your festival — on a site that looks nothing like your cinema.

Custom-branded festival, event and conference sites with their own identity, programme strands, film pages, seminars and ticketing. Already running BIFF, the Norwegian International Film Festival in Haugesund and the Armauer Hansen International Film Festival.

Own brand & domainProgramme strands Competition sectionsSeminars & conferences Festival ticketingYear-round repertory
biff.no
Festival programme strands grid
Programme strands — competitions, documentary sections, themed nights
festival home
Armauer Hansen International Film Festival homepage
Its own identity — Armauer Hansen International Film Festival
Current festival films grid with branded overlays
Festival films
BIFF KINO year-round programme with weekly screenings
Year-round repertory — BIFF KINO
Seminars and archived conference sessions
Seminars & conferences — live and archived

09
Planning tool

Plan the week visually, publish it everywhere at once.

Lay out screenings across halls and days in a calendar view, filter by any label you use — festival, documentary, baby screening, subtitled, LGBTI night, school screening — and push the finished programme to the website and both apps with one action.

Calendar & list viewFilter by label All halls at oncePublish to every channel
Visninger — kalendervisning
Planning calendar view across halls and days
Calendar view — the whole week across every hall
Visninger — filter
Planning filters by label and screening type
Filters — every label you actually use
Our commitment to cinemas

We build for cinemas. Only cinemas.

Technology expertise

Never the thing that slows you down

The cinema world moves incredibly fast, and we can't let anything hold our clients back. That is why we are obsessive about seamless, modern solutions built on the latest stack — and why we ship continuously rather than once a year.

Moviegoer delight

The journey comes first

Our desire to give moviegoers an outstanding experience on all the right small screens runs deep. The moviegoer journey sits at the heart of every decision we make — which is why nine out of ten of them bother to create a profile.

Movie theater success

Your revenue is the metric

We get to know each partnering cinema inside and out, understand the real pain points, and measure ourselves on the revenue we create for your business. A free three-year ROI estimate is where every conversation starts.

“
Filmgrail has played a determining role in helping us grow our mobile presence and providing an outstanding moviegoing experience beyond the big screen.
Daniel EikelandSales & Service Manager, Bergen Kino
The team

You will know the people building your platform by name.

John Rush
CEO & CTO
John Rush
johnrush@filmgrail.com
Alex Tuzov
Project Manager & Support Lead
Alex Tuzov
alexander.tuzov@filmgrail.com
The Filmgrail team on a company offsite The Filmgrail team at sunset The Filmgrail team in Cappadocia
Norway

Filmgrail AS
Org.nr: 998 383 358
Tordenskiolds gate 2
0160 Oslo

United States

Filmgrail (US)
407 East Ayre Street
Wilmington, DE 19804
+1 508 205 9951

Türkiye

Filmgrail (Turkey)
Org.nr: 880822794
Mektep sk 4
Istanbul
+90 538 962 51 15

Get a free value assessment

Let's find out what this is worth to your cinema.

Book a demo session and get a free personalised cost assessment and a three-year return-on-investment estimate for your theatres. No obligation, no slide deck — we will show you the real product with your own programme loaded into it.