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Box office software built around the online sale
Filmgrail is online box office software for cinemas: it sells tickets on your website and app and writes every sale back to your counter system, whether that is Vista, Veezi, Admit One, Compeso, RTS or another. Most box office systems were designed for a counter and grew a website later. Filmgrail is the other way round — a digital-first box office that plugs into the counter system you already run.
What "box office software" has to cover
The phrase covers three jobs that used to be three products:
- Inventory and pricing. Halls, seats, screenings, ticket types, pricing rules, holds and comps.
- Selling. At the counter, on a kiosk, on the website and in the apps — against one shared inventory, in real time.
- Reporting. What sold, through which channel, at which price, to whom, and what it settled to.
A cinema gets into trouble when those three live in different systems. Two selling channels against two inventories produce oversells; two pricing tables produce a refund queue; two reporting systems produce a number nobody trusts.
Filmgrail solves this by not duplicating the inventory. It reads and writes your existing box office through its API, and owns the part most counter-first systems do worst: the online sale.
The digital box office layer
One inventory, every channel
Web, iOS, Android and your counter system sell the same seats against the same live availability. No reconciliation, no oversells.
Ticket types and pricing rules
Adult, child, student, member, matinee, premium format, per-hall and per-location pricing — editable by your own staff without a release.
Seat maps that work on a phone
Real hall layouts with pinch, pan and tap, plus accessible seats, companion seating and held blocks.
Gift cards and value cards
Sold, stored and redeemed in the same checkout and carried in the app wallet.
Reporting you can act on
Digital box office by film, screening, channel and location, with the buyer attached rather than an anonymous transaction.
Integrations, not replacement
Filmgrail maps onto your existing box office, payment and loyalty providers rather than forcing a rip-and-replace.
Counter-first or digital-first
Established cinema box office platforms — Vista, Veezi, POSitive, RTS, Omniterm and others — are strong at the counter, at scheduling and at back-office reporting. That is what they were built for.
Where cinemas consistently lose money is the online path: a seat map that fails on mobile, a forced account step before purchase, ticket types nobody can decode, and a payment screen that asks for a card the customer has already saved.
Filmgrail is designed for exactly that path, and integrates with the counter system rather than competing with it. Cinemas on the platform see an average 89% yearly increase in digital ticket sales.
of end users create a profile, so a box office sale becomes a moviegoer you can reach again.
more engagement than benchmarks for standard ticketing sites and apps.
average yearly increase in digital ticket sales across cinemas on the platform.
Frequently asked questions
What is box office software?
Box office software manages the sale of seats for screenings or performances. It holds the venue layout and seat inventory, applies ticket types and pricing rules, takes payment, issues tickets and reports on what sold. In cinemas it usually splits into a counter/POS layer in the building and a digital layer on web and mobile.
What is the difference between box office software and a ticketing system?
In practice the terms are used interchangeably. Where a distinction is drawn, "box office" tends to describe the whole selling and reporting operation including the counter, while "ticketing system" describes the engine that holds seat inventory and issues tickets. Filmgrail provides the digital selling layer on top of whichever engine you run.
Do I have to migrate off my current box office to use this?
No. Filmgrail reads and writes your existing box office through its API rather than duplicating the seat inventory, so the counter system, its scheduling and its distributor reporting all stay where they are. What changes is the online selling experience in front of it.
How is box office software priced?
Usually as a quote: a platform fee plus a per-ticket or percentage transaction fee, scaled to screen count and volume. Filmgrail's digital layer is the exception, a flat $200 to $20,000 a year by screens with no per-ticket fee. Payment processing, migration and per-integration charges often matter more to the three-year total than the licence itself. Filmgrail provides a free personalised cost assessment and a three-year ROI estimate for your cinema.
Can one system run several cinemas?
Yes. Multi-site chains run one platform with per-location halls, pricing, ticket types and programmes, plus consolidated reporting across every site.
You do not have to replace your box office
Filmgrail reads your programme, seat maps, ticket types and pricing from the system you already run, and writes the completed sale back so your reporting stays whole.
Vista
Keep Vista as the back office and settlement engine. Replace the website, the apps and the online checkout…
Vista GroupVeezi
Veezi runs the cinema well and cheaply. Its web sales page is the weakest thing an independent shows its…
POSitivePOSitive
POSitive keeps the counter, the inventory and the reporting. Filmgrail takes the website, the native apps and…
Admit One ProductsAdmit One
Admit One already sits across several POS systems. Filmgrail adds the branded website, native apps and…
MyCloudCinemaMyCloudCinema
A cloud box office deserves a cloud front end. Keep MyCloudCinema for operations and put a branded site…
COMPESOCOMPESO
COMPESO is deeply established in German-speaking exhibition. Filmgrail adds the branded digital layer above…
Further reading
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