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Filmgrail + Veezi
Veezi is a good answer to running a small cinema for a small monthly fee. It is a much weaker answer to the question of what your audience sees when they decide where to spend Friday evening.
What running Filmgrail on Veezi means
Veezi did something genuinely useful: it made proper cinema software affordable for a single-screen. Cloud POS, scheduling, session management and reporting for a subscription an independent can actually pay is not a small thing, and most cinemas on it should stay on it.
The part that holds those cinemas back is the front end. Veezi WebSales does what it says, but it is a standard booking page shared by thousands of venues, it is not your brand, and it gives you no app, no content, no push and no relationship with the moviegoer after the sale.
Filmgrail reads your Veezi programme and seat maps and replaces that surface entirely — a real site, real native apps, a CMS and a checkout built for conversion. Veezi carries on running the cinema.
What moves between the two systems
Nothing is re-keyed. The integration reads what your box office already knows and writes back what the moviegoer just did.
Films and metadata
Titles, synopses, running times, certificates, cast, genres and release dates, enriched with artwork and trailers so film pages are not a line of text and a poster.
Sessions and showtimes
Every performance with its screen, format, language, subtitle and accessibility attributes, updated as the schedule changes rather than overnight.
Seat maps and availability
Live hall layouts with holds, house seats, wheelchair spaces and companion seating rendered exactly as they exist in the box office.
Ticket types and pricing
Adult, child, concession, member and loyalty pricing, plus surcharges and booking fees, applied by your own rules rather than duplicated in a second price list.
The completed order
Seats, ticket types, amounts and payment reference written back so the sale appears in your daily reports alongside the counter.
Reconciliation
A matching report on both sides so finance can tie the digital channel to the box office totals without a spreadsheet.
What your moviegoers get
- A website built to sell, not to inform. Programme, film pages, showtimes, seat selection and checkout on one fast, mobile-first site you control through a CMS rather than a ticket iframe bolted onto a brochure page.
- Native iOS and Android apps. Not a wrapper around your booking page. Autoplaying trailers, stories, watchlists, personalised showtimes and push — the things that make somebody open the app in a week when they are not buying.
- One CMS for both. Films, showtimes, articles, carousels, banners, gift cards, push campaigns and loyalty edited once and published to web and app together.
- A checkout that finishes. Seat maps, ticket types, fees, gift cards, value cards and saved payment in a flow measured on completion rate rather than on feature count.
- Moviegoer identity. Nine out of ten end users on the platform create a profile, which turns anonymous transactions into a customer base you can segment, target and measure.
- Audience data you can act on. Demographics, engagement, watchlists, ratings, sessions and digital box office in one view, joined across site and app.
What stays in Veezi
Scheduling, session management, counter and kiosk POS, concessions, stock, ticket types, pricing and every report you currently pull. Your staff's day does not change. The subscription you already pay is not wasted.
For most independents this is the decisive point: you are not being asked to take on the cost and disruption of a box office migration in order to get a decent app.
Who owns what
The division of responsibility between Veezi and Filmgrail, written out so nobody discovers it in month three.
| Area | Veezi | Filmgrail |
|---|---|---|
| Programme and scheduling | Source of truth | Reads and publishes |
| Seat maps and inventory | Source of truth | Reads and renders |
| Ticket types and pricing rules | Source of truth | Applies at checkout |
| Counter and kiosk sales | Owns | Not involved |
| Website and native apps | Not involved | Owns |
| Online checkout and payment flow | Receives the completed sale | Owns the experience |
| Content, campaigns and push | Not involved | Owns |
| Moviegoer profiles and loyalty | Where the system provides it | Owns the digital layer |
| Box office reporting and settlement | Source of truth | Reconciles against it |
The point of the split is that your finance and operations reporting never moves. Every online sale lands back in your box office as an ordinary transaction, against the same ticket types and the same price rules the counter uses.
How a project actually runs
First we look at what your deployment exposes. That is a short technical conversation, not a discovery workshop, and it ends with a straight answer about whether the integration is a week of work or a quarter of it.
Then the build: your branding, your content model, your seat maps, your ticket types, your checkout rules. You review it on a staging site against your real programme, not a demo dataset.
Then launch, with your old URLs redirected rather than dropped so the search visibility you have built comes with you. Apps follow the site, usually a few weeks behind, because the CMS and the content are shared and there is no point shipping an empty app.
Nothing in that sequence requires you to touch the box office, which is why the risk of trying it is so much lower than it feels.
Frequently asked questions
Does this replace Veezi WebSales?
Yes, that is the intent. Your online sale moves into a site and apps you own and brand, while Veezi continues to hold the schedule, the inventory and the reporting.
Is this affordable for a single-screen cinema?
Cinemas on the platform range from single halls and cultural centres to national chains, and the assessment is sized to your screen count rather than to an enterprise tier. Book a demo and you get a cost assessment and a three-year ROI estimate for your actual size.
How does Filmgrail connect to Veezi?
Through Veezi's published interfaces for programme, session and seating data, with the completed sale written back so it appears in your Veezi reporting.
Do we still get one set of numbers?
Yes. Online orders are written back into Veezi, so your takings, your session performance and your ticket type mix stay in one place.
We are on Veezi because we have no IT staff. Is this a lot of work for us?
The integration and the build are our work, not yours. What we need from you is your branding, your house rules and somebody to approve content. Running the site afterwards is a CMS, not a development project.
What is Veezi used for?
Veezi is cloud box office software from Vista Group for independent cinemas: point of sale, online ticketing, kiosks, film programming, loyalty, email and reporting. Filmgrail can run a branded website and native apps on top of it.
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