- Home
- Insights
A 360° view of your moviegoers
Gather every audience signal from your website and apps in one place, in real time, and make programming and marketing decisions on data instead of instinct.
What you can finally see
Audience
How many users created profiles and how they break down by age and gender — registered users, age and gender reports.
Engagement
Ratings, reviews, watchlists, trailer plays, sessions and how promoted content actually performed.
Digital box office
Tickets, revenue and conversion across web and app, by film, by screening, by location.
Push performance
Measure and control automated push notification campaigns rather than guessing at their effect.
Real time
All web and app user data surfaced in one place as it happens, not in a monthly export.
Yours to share
Visualise historical data and hand clean reports to internal stakeholders without a data team in the middle.
Priced by screens, from $200 a year for a single screen to $20,000 for a large circuit. Insights is part of the platform, reading the same data your website and apps already collect.
A flat annual price with no per-ticket fee and no percentage of your sales. A record year costs nothing extra.
A few weeks if we already integrate your box office and payment provider; about a month for a new one.
Built to sit in your stack
Filmgrail Insights is natively built and extensible, so it joins up with the rest of your technology rather than becoming another island of numbers.
It shares identity with Filmgrail Loyalty and the push engine, which means an insight can become a targeted campaign in the same afternoon.
The infrastructure is secure and global, and the data stays under your control.
Frequently asked questions
What can cinema analytics actually tell me?
Who your moviegoers are (age, gender, location), what they engage with (watchlists, trailers, ratings, reviews), what they buy, when they buy it, and which campaigns moved the number. Because nine out of ten users create a profile, this is identified behaviour rather than anonymous traffic.
Is this a replacement for Google Analytics?
It is a different thing. Web analytics measures sessions; Filmgrail Insights measures moviegoers — the same person across your website and both apps, tied to tickets, watchlists and loyalty.
Who owns the data?
You do. Filmgrail provides the infrastructure and support; the moviegoer data stays under your cinema’s control.
How much does Filmgrail Insights cost?
Filmgrail is priced by screens: one flat annual price from $200 a year for a single screen to $20,000 a year for a large circuit, with no per-ticket fees and no share of your sales. A mid-size film festival pays about $5,000 a year. Card fees go to your own payment provider. Insights is part of the platform, reading the same data your website and apps already collect. Full details on the pricing page.
How long does it take to go live?
A few weeks when we already integrate your box office and payment provider; about a month when we need to build a new integration.
You do not have to replace your box office
Filmgrail reads your programme, seat maps, ticket types and pricing from the system you already run, and writes the completed sale back so your reporting stays whole.
Vista
Keep Vista as the back office and settlement engine. Replace the website, the apps and the online checkout…
Vista GroupVeezi
Veezi runs the cinema well and cheaply. Its web sales page is the weakest thing an independent shows its…
POSitivePOSitive
POSitive keeps the counter, the inventory and the reporting. Filmgrail takes the website, the native apps and…
Admit One ProductsAdmit One
Admit One already sits across several POS systems. Filmgrail adds the branded website, native apps and…
MyCloudCinemaMyCloudCinema
A cloud box office deserves a cloud front end. Keep MyCloudCinema for operations and put a branded site…
COMPESOCOMPESO
COMPESO is deeply established in German-speaking exhibition. Filmgrail adds the branded digital layer above…
Further reading
Cinema Audience Demographics Analysis: Insights & Data
Explore insights and data on cinema audience demographics, including age groups, gender preferences, income levels…
Cinema analytics & dataStudy: Impact of Showtimes on Cinema Revenue
Flexible showtime scheduling enhances cinema revenue by aligning with audience preferences, utilizing technology, and…
Cinema analytics & dataData Analytics in Film Industry: Audience Insights
Explore the impact of data analytics on the film industry, from predicting box office performance to enhancing the…
Cinema analytics & dataPredict Box Office Success with Sentiment Analysis
Discover how sentiment analysis can enhance box office predictions by tapping into real-time social media data, leading…
Cinema analytics & data10 Best Audience Response Software Tools
Ten audience response software tools compared on features, pricing and fit, for engaging real-time interaction at…
Cinema analytics & dataData-Driven Showtime Optimization for Cinemas
Learn how cinemas can boost attendance and profits with data-driven showtime optimization, analyzing market trends and…