Cinema industry data and research, with the sources attached

How these pages are put together

Only primary sources. Box office totals come from the reporting services that compile them, European figures from the trade body that collects them from its member associations, and exhibition metrics from the bodies that survey their own members. Where a figure exists only inside a paid analyst report, it is left out rather than laundered through somebody's blog post.

Where two credible sources disagree — and on ticket prices they disagree a lot, because "average" can mean several different things — both are shown and the reason for the gap is explained. Averaging two numbers that measure different things produces a third number that measures nothing.

Figures from a year still in progress are labelled as partial. A year-to-date total compared against a full prior year is the most common way this industry's numbers get misreported.

Measuring your own cinema instead

Market statistics tell you about the market. For the digital side of your own operation, the platform benchmarks give measured figures for profile creation, weekly app engagement and digital ticket growth, with a worksheet to place your own numbers against them.