European cinema statistics
Europe reports both revenue and admissions, which makes its figures more useful than most. Here is what 2025 looked like across the 39 territories UNIC covers, and why the gap between the best and worst markets is larger than the headline suggests.
The headline
European box office was €6.9bn in 2025, down about 1% year on year, on 863.6 million admissions, down 5.3%. [1]
The previous year, 2024, produced roughly €7.1bn on 934.2 million admissions, itself a 2.6% admissions decline on 2023. [2] So the direction of travel over two years is consistent: revenue broadly flat, attendance falling, yield rising to cover the difference.
The aggregate, though, conceals an unusually wide spread. Several markets grew on both measures in the same year that France fell 13.6%.
Admissions in 2025 against 2024
Year-on-year change in admissions for each country that reported it. Admissions, not box office, because ticket prices move the gross on their own.
Show the data as a table
| Admissions change | |
|---|---|
| Denmark | +4.5% |
| Norway | +2.5% |
| Germany | +2.1% |
| Poland | +0.3% |
| Portugal | −8.2% |
| Spain | −11.0% |
| France | −13.6% |
Box office in 2025 against 2024
Show the data as a table
| Box office change | |
|---|---|
| Croatia | +13.3% |
| Austria | +11.0% |
| Norway | +7.7% |
| Germany | +6.4% |
| Hungary | +3.4% |
| Poland | +1.3% |
| United Kingdom | +1.2% |
| Italy | +0.5% |
| Spain | −3.0% |
| Portugal | −3.9% |
2025 by country, as reported
Only the territories for which UNIC published specific figures in its February 2026 release. A blank means no figure was given in that release, not zero.
| Country | Box office | Admissions | Direction |
|---|---|---|---|
| Germany | €924m (+6.4%) | 91.9m (+2.1%) | Up on both |
| Norway | +7.7% | +2.5% | Up on both |
| Denmark | 10.3m (+4.5%) | Up | |
| Austria | €124.6m (+11%) | Up | |
| Croatia | €22.5m (+13.3%) | Up | |
| Poland | +1.3% | +0.3% | Up on both |
| Hungary | +3.4% | Up | |
| Italy | €496.6m (+0.5%) | 68.4m | Broadly flat |
| United Kingdom | £989.5m (+1.2%) | Broadly flat | |
| Sweden | 9.8m (from 10.3m) | Down | |
| Portugal | -3.9% | -8.2% | Down on both |
| Spain | €453m (-3%) | 65m (-11%) | Down on both |
| France | 156.8m (-13.6%) | Down sharply |
Source: UNIC press release, 11 February 2026, checked 24 September 2026. The UK figure is in pounds as published. Where UNIC gave a percentage but not an absolute, only the percentage appears; inventing the absolute would be guesswork.
What the spread actually shows
A 20-point gap between Germany and France in a single year is not explained by anything structural about those two markets. It is explained by the slate.
France had an exceptional 2024 driven by strong local titles, so 2025 was measured against a hard comparator. Germany had the opposite. This is the single most important thing to understand about national cinema statistics: year-on-year national movements are dominated by what happened to be released and how the prior year performed, not by the underlying health of exhibition in that country.
The practical consequence for an operator is that benchmarking your site against your national figure is close to meaningless in any single year. Your national market moved because of three or four titles. Your cinema moved because of those titles plus everything you actually control. Separating the two requires comparing your own admissions against the national trend rather than against zero, which is a different and more useful calculation.
The Nordic picture
The Nordics ran against the European trend in 2025. Norway was up 7.7% on box office and 2.5% on admissions, and Denmark was up 4.5% on admissions to 10.3 million. Sweden fell, from 10.3 million admissions to 9.8 million. [1]
Two of the three growing while the continent declined 5.3% is worth more than a footnote. Nordic markets combine high smartphone penetration, near-universal card and wallet payment and strong advance-booking habits, which means the digital channel carries a larger share of the sale than it does in most of Europe. Whether that is a cause or a coincidence is not something these figures can settle, but it does make the region a reasonable place to look for what a mature digital cinema channel does to attendance.
It is also, for what it is worth, the market most of our customers operate in, so treat that paragraph with the scepticism it deserves.
What Europe reports that the US does not
UNIC publishes admissions alongside revenue for its member territories. Most US reporting publishes gross only, with admissions estimated afterwards by dividing by an assumed average ticket price — which is exactly the figure that has no agreed definition.
That makes European data structurally better for answering the question operators actually care about: are fewer people coming, or are the same people paying more? In Europe you can read that directly. In the US you are inferring it through an estimate, and small errors in the assumed ticket price produce large errors in the implied admissions.
If you are building a market model that spans both, keep them on separate methodological footings and say so, rather than presenting a single global admissions number as though it were measured the same way everywhere.
Sources
Every figure on this page comes from one of these. Where two sources disagree, the disagreement is stated rather than averaged away.
- UNIC (International Union of Cinemas), European cinemas see stable box office of €6.9 billion in 2025. www.unic-cinemas.org/en/resources/news/news-blog/detail/european-cinemas-see-stable-box-office-of-eur69-billion-in-2025.
- UNIC, Annual Report 2025. unic-cinemas.org/fileadmin/user_upload/Publications/2025/UNIC_Annual_Report_2025.pdf.
- Gower Street Analytics, 2026 global box office forecast, as cited by UNIC. www.unic-cinemas.org/en/resources/news/news-blog/detail/european-cinemas-see-stable-box-office-of-eur69-billion-in-2025.
Frequently asked questions
How big is the European cinema market?
€6.9bn in box office across 39 territories in 2025, on 863.6 million admissions, according to UNIC. That was down about 1% on revenue and 5.3% on admissions.
Which European cinema market grew most in 2025?
On the figures UNIC published, Croatia rose 13.3% and Austria 11% on box office, while Germany grew on both measures with €924m (+6.4%) and 91.9m admissions (+2.1%). Norway was up 7.7% on box office and 2.5% on admissions.
Why did French cinema admissions fall so much in 2025?
France fell 13.6% to 156.8 million admissions, measured against an exceptionally strong 2024 driven by local titles. National year-on-year movements in this industry are dominated by the slate and by the prior year's comparator rather than by structural change.
Is European cinema attendance recovering?
Not on these figures. 2025 fell 5.3% following a 2.6% fall in 2024, so the trend across two years is downward on admissions while revenue has stayed broadly flat. Individual markets diverge sharply from that aggregate.
How does Europe compare with the United States?
Europe reported €6.9bn on 863.6m admissions in 2025; US and Canada reported $8.66bn in gross. A direct comparison is harder than it looks because most US reporting publishes gross only, with admissions inferred from an assumed average ticket price.
Where do these European figures come from?
UNIC, the International Union of Cinemas, which compiles them from its member national associations across 39 territories. The 2025 figures come from its press release of 11 February 2026 and the 2024 totals from its Annual Report 2025.
Using these figures
Quote them, chart them, put them in a deck or a board paper. No permission needed and no attribution required, though a link back to this page is appreciated and lets a reader check the working.
If a figure here looks wrong to you, it might be: sources in this industry revise, and some of them disagree with each other by more than you would expect. Tell us what you are seeing and we will correct the page and say that we did.
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