Cinema Loyalty & Membership Programs

Loyalty that earns its keep

Give more moviegoer love

Membership schemes make moviegoers feel appreciated. Filmgrail Loyalty connects to your rewards and membership programs and delivers rollover benefits and in-store deals.

Maximise lifetime value

Points are earned on food, drink and merchandise too — not only tickets — so overall spend per visit goes up, not just visit count.

Gather vital information

Loyalty schemes are the best source of truth on your highest-value customers: spending habits, preferences, frequency.

Full control of the program

Assign points per currency unit spent, allocate rewards, configure accumulation limits and run the whole thing from the CMS.

Tiered membership

Build tiers with escalating benefits to give frequent moviegoers something to climb towards.

Connected communication

Loyalty signals feed straight into targeted email, SMS and app push through Insights and Activate.

Points, value codes and a point shop

Moviegoers see a live balance, a member card in the app wallet, and a point shop where earned points turn into things they actually want.

You see who is at the top of the value curve and what moves them — which is the only reliable basis for an offer.

Cinema loyalty programs are a crucial part of the theatrical ecosystem. Filmgrail Loyalty integrates with all our other solutions to enable exhibitors to stay on track of their most loyal customers, drive repeat visits and maximise moviegoer lifetime value.

Mary RybakovaHead of Customer Success, Filmgrail

Answers

Frequently asked questions

How do cinema loyalty programs increase revenue?

Two ways: frequency and basket. A points scheme gives an existing customer a reason to choose you again, and earning points on concessions rather than tickets alone raises spend per visit. The data the scheme produces then makes every subsequent campaign better targeted.

Can moviegoers earn points on food and drink?

Yes. Filmgrail Loyalty awards points on every purchase — tickets, food, drink and merchandise — so the programme encourages total spend rather than only attendance.

Can we run tiered membership levels?

Yes. You can configure tiers, earn rates, rewards and point accumulation limits yourself from the CMS, without a development cycle.

Works with what you have

You do not have to replace your box office

Filmgrail reads your programme, seat maps, ticket types and pricing from the system you already run, and writes the completed sale back so your reporting stays whole.

Vista Group

From the blog

Keep your guests coming back for more

Loyalty that earns its keep

Give more moviegoer love

Maximise lifetime value

Gather vital information

Full control of the program

Tiered membership

Connected communication

Points, value codes and a point shop

Frequently asked questions

How do cinema loyalty programs increase revenue?

Can moviegoers earn points on food and drink?

Can we run tiered membership levels?

You do not have to replace your box office

Vista

Veezi

POSitive

Admit One

MyCloudCinema

COMPESO

Further reading

Movie Loyalty Programs Explained

Cinema Loyalty Programs: Tiered Membership Strategies

Best Referral Rewards for Cinemas

CRM Loyalty Programs for Cinemas: Guide

Cinema CRM: Turning Ticket Buyers into Known Customers

Book a demo session today.