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Keep your guests coming back for more
A digital loyalty and membership system built for cinemas — points on every purchase, rewards you control, and the moviegoer data that comes with it.
Loyalty that earns its keep
Give more moviegoer love
Membership schemes make moviegoers feel appreciated. Filmgrail Loyalty connects to your rewards and membership programs and delivers rollover benefits and in-store deals.
Maximise lifetime value
Points are earned on food, drink and merchandise too — not only tickets — so overall spend per visit goes up, not just visit count.
Gather vital information
Loyalty schemes are the best source of truth on your highest-value customers: spending habits, preferences, frequency.
Full control of the program
Assign points per currency unit spent, allocate rewards, configure accumulation limits and run the whole thing from the CMS.
Tiered membership
Build tiers with escalating benefits to give frequent moviegoers something to climb towards.
Connected communication
Loyalty signals feed straight into targeted email, SMS and app push through Insights and Activate.
Priced by screens, from $200 a year for a single screen to $20,000 for a large circuit. Loyalty runs on the same platform and customer profiles as your website and apps.
A flat annual price with no per-ticket fee and no percentage of your sales. A record year costs nothing extra.
A few weeks if we already integrate your box office and payment provider; about a month for a new one.
Points, value codes and a point shop
Moviegoers see a live balance, a member card in the app wallet, and a point shop where earned points turn into things they actually want.
You see who is at the top of the value curve and what moves them — which is the only reliable basis for an offer.
Cinema loyalty programs are a crucial part of the theatrical ecosystem. Filmgrail Loyalty integrates with all our other solutions to enable exhibitors to stay on track of their most loyal customers, drive repeat visits and maximise moviegoer lifetime value.
Frequently asked questions
How do cinema loyalty programs increase revenue?
Two ways: frequency and basket. A points scheme gives an existing customer a reason to choose you again, and earning points on concessions rather than tickets alone raises spend per visit. The data the scheme produces then makes every subsequent campaign better targeted.
Can moviegoers earn points on food and drink?
Yes. Filmgrail Loyalty awards points on every purchase — tickets, food, drink and merchandise — so the programme encourages total spend rather than only attendance.
Can we run tiered membership levels?
Yes. You can configure tiers, earn rates, rewards and point accumulation limits yourself from the CMS, without a development cycle.
How much does a cinema loyalty programme cost on Filmgrail?
Filmgrail is priced by screens: one flat annual price from $200 a year for a single screen to $20,000 a year for a large circuit, with no per-ticket fees and no share of your sales. A mid-size film festival pays about $5,000 a year. Card fees go to your own payment provider. Loyalty runs on the same platform and customer profiles as your website and apps. Full details on the pricing page.
How long does it take to go live?
A few weeks when we already integrate your box office and payment provider; about a month when we need to build a new integration.
You do not have to replace your box office
Filmgrail reads your programme, seat maps, ticket types and pricing from the system you already run, and writes the completed sale back so your reporting stays whole.
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Further reading
Movie Loyalty Programs Explained
Explore the benefits and psychology behind movie loyalty programs, including popular schemes like AMC Stubs and…
Loyalty & CRMCinema Loyalty Programs: Tiered Membership Strategies
Learn how tiered loyalty programs can boost customer loyalty and revenue for cinemas. Discover key strategies and…
Loyalty & CRMBest Referral Rewards for Cinemas
Explore the best referral rewards for cinemas that foster loyalty and boost attendance, from free tickets to VIP events…
Loyalty & CRMCRM Loyalty Programs for Cinemas: Guide
Learn about CRM loyalty programs for cinemas, how they benefit customer retention, and the key components of a…
Loyalty & CRMCinema CRM: Turning Ticket Buyers into Known Customers
A cinema CRM is not a generic sales CRM with film names in it. The data model exhibitors actually need, how to get…