Cinema website grader

Fifteen checks, weighted by how much they affect finding a film and buying a ticket. The heaviest are the ones that decide sales: showtimes in the page, films and showtimes marked up as structured data (Movie and ScreeningEvent), and whether the ticket links keep the buyer on your own domain. Speed, mobile viewport, titles and descriptions, sharing images, sitemap and image alt text make up the rest.

A check we cannot run, for example because there are no booking links on the homepage, is shown as not checked and left out of the score rather than counted as a pass or a fail.

It reads the HTML your server sends, which is what search engines read first. A site that builds its programme in the browser with JavaScript may show times to visitors that the grader, and some crawlers, do not see. Speed is measured from our server, so treat it as a rough guide and use Google PageSpeed Insights for a full mobile test. It does not log in, book a ticket or test your checkout: for that, run the checkout audit.

Most failures are a template change, not a rebuild: a missing meta description, no sharing image, no sitemap. Two usually need the platform underneath. Structured data for every film and screening has to be generated from the programme, and keeping checkout on your own domain depends on how your ticketing is built. Filmgrail does both on top of the box office you already run. See cinema websites or build a prototype from your own site.