Filmgrail vs Spektrix: the film front end for Spektrix venues

Spektrix describes itself as a box office, ticketing and CRM platform with marketing and fundraising, for arts and culture organisations. It reports 825 clients across the UK, Ireland, the US, Canada, Australia and New Zealand, in sectors from theatre, museums and classical music to festivals and film and cinema, and says it does not charge until you start selling tickets.

That is a platform built around an arts organisation's relationship with its supporters, and it is strong at it. Filmgrail is built around a different moment: somebody deciding what to see on Friday. A film audience compares your booking experience with streaming apps, not with the theatre down the road, so the website and the app are where film is won or lost. That is the only thing Filmgrail builds.

Film pages that sell. Trailers, context, sessions and structured data that can rank for a film in your town, built for a programme that changes every week.

An app your audience keeps. Native iOS and Android apps with watchlists and push, so the person who saved a film hears about it the moment it goes on sale. Across cinemas on Filmgrail, nine in ten end users create a profile, and the average yearly increase in digital ticket sales is 89%.

Nothing lost in Spektrix. Filmgrail reads programme and seating from Spektrix and writes each completed sale back, so ticketing, CRM and fundraising stay in one place. The Spektrix integration page explains how.

Filmgrail already runs venues that programme film alongside stage and events, such as Vega Scene in Oslo, as well as Bergen Kino, Trondheim Kino and Ster-Kinekor, and festivals including BIFF.

Pricing is published and scales by screens: from $200 a year for a single screen to $20,000 a year for a large circuit, flat per screen with no per-ticket fees (see pricing). The Spektrix integration is available on demand: we build it during onboarding, and you go live in about a month.

See it before you talk to anyone: the cinema website prototype tool builds a version of your own site from its current URL. Then book a demo against your real programme.