Filmgrail vs Movio: own the channel, not just the campaign

Movio is a brand of Vista Group. Its cinema product, Movio Cinema EQ, is described as an intelligent data analytics and campaign management solution for cinemas, and Vista lists Movio EQ among its moviegoer engagement products and reports more than 100 million moviegoers in Movio's global database. Movio also offers Movio Media for studios and Movio Research for audience research.

A campaign engine is only as good as the channels it can reach and the customers it can recognise. Filmgrail provides both: the website and native apps where your audience is logged in, and the campaigns that run inside them.

Campaigns land somewhere. If your website is weak and your app is thin, the most sophisticated segment in the world ends in a booking flow that loses the customer. Filmgrail starts at the other end: a site and native app your audience actually uses, where they are logged in, so every visit, saved film and purchase builds the customer record. Across cinemas on Filmgrail, nine in ten end users create a profile, and the average yearly increase in digital ticket sales is 89%.

With the channel and the data in one platform, the campaign is simple: push the people who saved a film when it goes on sale, reward the regulars in the app they already open, and see in Insights how your audience behaves. Circuits that already run Movio can keep it and let Filmgrail supply the website and apps it depends on.

Because the cinemas that know their audience best are the ones whose audience books through their own channels. Filmgrail runs Bergen Kino, Trondheim Kino, Ster-Kinekor, Classic Cinemas and Wallis Cinemas, among others.

Pricing is published and scales by screens: from $200 a year for a single screen to $20,000 a year for a large circuit, flat per screen with no per-ticket fees (see pricing). Because we already integrate with Vista and many other box office systems, most cinemas can be live in a few weeks; a new integration takes about a month.

See it before you talk to anyone: the cinema website prototype tool builds a version of your own site from its current URL. Then book a demo against your real programme.