Filmgrail vs Vista: the better front end for Vista cinemas

Vista Group, founded in New Zealand in 1996 and installed in more than 80 countries, sells cinema software from head office to point of sale: film scheduling, circuit management, reporting, POS, kiosks, F&B and dine-in, plus moviegoer websites and apps, loyalty and subscriptions, the Lumos sales channels for web, mobile and kiosk, and Movio EQ for campaigns.

Filmgrail is the moviegoer-facing layer on top of the box office: a branded website with a CMS, native iOS and Android apps, an online checkout, loyalty, push and audience analytics. It reads Vista's programme, sessions, seat maps and pricing, and writes each completed online order back into Vista.

So the real comparison is Vista's own moviegoer channels against a dedicated product built for nothing else, sitting on Vista. That is a comparison we win.

No migration risk. Replacing Vista touches staff training, historical data, settlement, distributor reporting and the daily cash process at every site. Adding Filmgrail touches your website.

A product, not a module. Your team edits film pages, banners and campaigns in one CMS that drives the website and the apps, without raising a ticket. A moviegoer who saves a film on the website gets the push on their phone when it goes on sale. Across cinemas on Filmgrail, nine in ten end users create a profile, and the average yearly increase in digital ticket sales is 89%.

Options kept open. Because the layer is separate, a later back-office change does not mean rebuilding the site and the apps. The Vista integration page shows exactly what moves between the two.

Because the online sale is now the biggest box office most cinemas have, and it deserves a product built for nothing else. Filmgrail runs Bergen Kino, Trondheim Kino, Ster-Kinekor, Classic Cinemas in the Chicago area and Wallis Cinemas in South Australia, among others.

Pricing is published and scales by screens: from $200 a year for a single screen to $20,000 a year for a large circuit, flat per screen with no per-ticket fees (see pricing). Because we already integrate with Vista, you can be live in a few weeks.

See it before you talk to anyone: the cinema website prototype tool builds a version of your own site from its current URL. Then book a demo against your real programme.