Filmgrail vs The Boxoffice Company: a product you run

The Boxoffice Company, headquartered in Ridgefield, Connecticut, sells Boost for Cinemas, a flexible suite of movie theater marketing tools: websites, online ticketing, food and beverage, mobile apps and CRM and emailing, alongside services such as SEO, generative search, referral listings on Google, Bing and IMDb, media buying, social media and reputation management. All Boost products are à la carte, and its team can run email and social campaigns or update the website for you. The company also sells showtime data, studio analytics and brand media, publishes Boxoffice magazine, and says its network supports more than 300 exhibition partners. Its integration partners include Vista, RTS, POSitive, Tapos, Omniterm and Veezi.

Filmgrail is a Norwegian company that builds one product for cinemas and film festivals: a branded website with a CMS, native iOS and Android apps, online checkout, loyalty, push and audience analytics, on top of the box office they already run.

A product you run, not a bundle you rent. Boost is a set of tools and services from a media and data business. Filmgrail is software: your team edits the site, schedules the push, builds the loyalty offer and reads the analytics in one place, without raising a ticket.

One data model. The website, the native apps, loyalty and push share one CMS and one customer record, so the moviegoer who saved a film on the website gets the push on their phone. Across cinemas on Filmgrail, nine in ten end users create a profile, and the average yearly increase in digital ticket sales is 89%.

Festivals as well as cinemas. Filmgrail includes a festival platform with programme sections, passes and industry accreditation, used by festivals such as BIFF and the Norwegian International Film Festival in Haugesund.

Because owning the product that sells your tickets is worth more than renting a bundle of services around it. Filmgrail runs Classic Cinemas in the US, Wallis Cinemas in Australia, Ster-Kinekor in South Africa and cinemas and festivals across Norway.

Pricing is published and scales by screens: from $200 a year for a single screen to $20,000 a year for a large circuit, flat per screen with no per-ticket fees (see pricing). Where we already integrate with your box office you can be live in a few weeks; a box office we have not connected before takes about a month.

See it before you talk to anyone: the cinema website prototype tool builds a version of your own site from its current URL. Then book a demo against your real programme.