Filmgrail vs Kinoheld: your own channels, not a widget

Kinoheld (kinoheld GmbH, Munich) sells cinema tickets online through a customisable widget embedded in the cinema's own website, and runs a consumer film and cinema portal. Its operator page lists online ticket and voucher sales, concession presales, an online shop, 365-day cinema and guest support, individual websites, automatable newsletters, on-site POS terminals and scanners, and connections to POS systems including Compeso, Ticket International, Cinetixx, Mars and Vista. It cites more than 600 cinemas and states there are no setup or monthly fees.

A portal that lists many cinemas is built to help a moviegoer decide where to go. That is useful for reach, and structurally it is also a place where your customer can be shown the cinema down the road. A site and app that only sell your programme have the opposite job: every visit, every saved film and every customer record is yours.

That changes what you can do next. With Filmgrail, the moviegoer who saved a film gets a push when it goes on sale, the loyalty member sees their points in your app, and you know who your regulars are before they buy. Across cinemas on Filmgrail, nine in ten end users create a profile, and the average yearly increase in digital ticket sales is 89%.

Because the cinemas that grow online are the ones that own the relationship with their audience. Filmgrail runs Bergen Kino, Trondheim Kino, Ster-Kinekor and Classic Cinemas in the US, each on its own brand.

Pricing is published and scales by screens: from $200 a year for a single screen to $20,000 a year for a large circuit, flat per screen with no per-ticket fees (see pricing). We already integrate with COMPESO and Vista, among others, so most cinemas can be live in a few weeks; a box office we have not connected before takes about a month.

See it before you talk to anyone: the cinema website prototype tool builds a version of your own site from its current URL. Then book a demo against your real programme.