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- Pixelworks (TrueCut Motion)
Pixelworks (TrueCut Motion)
The company behind TrueCut Motion, a motion-grading format that brings high-frame-rate clarity while keeping a 24fps look, now endorsed by several circuits.
| Category | Premium formats |
|---|---|
| Sells into | Global |
| Typically fits | Mid-size circuits · Large circuits |
| Positioning | Premium |
| Known for | TrueCut Motion format |
| Website | pixelworks.com |
TrueCut Motion is a mastering platform: films are motion-graded shot by shot in post-production, so a release can show high-frame-rate clarity while keeping the familiar 24fps look. Studio titles announced in the format include Wicked: For Good.
For exhibitors it is a format to programme and sell rather than equipment to buy. Pixelworks names Kinepolis, Vue, ODEON Cinemas Group, Marcus Theatres and CINITY as adopting or endorsing it.
Filmgrail has no commercial relationship with Pixelworks (TrueCut Motion) and this listing is not an endorsement. It is here because a cinema evaluating its supply chain should be able to see the whole of it in one place. Details change — check anything decision-critical with the supplier.
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