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Filmgrail + Agile Ticketing

Agile Ticketing is a fixture in the American film festival and independent cinema world, and festivals are the hardest possible test of the layer that sits in front of it.

Festivals break ordinary cinema websites

A festival is not a cinema with a shorter programme. Strands rather than a slate. Films that screen once or twice rather than for a fortnight. Venues borrowed for the duration. Passes sold months before anyone knows what they are seeing. Industry accreditation and screenings that are not on public sale. And a schedule that changes late, because it always changes late.

Then there is the traffic. A cinema's audience arrives steadily; a festival's arrives in a spike the hour the programme is announced, and the site either holds up or it defines your reputation for the year.

Filmgrail runs BIFF and the Norwegian International Film Festival on this model, and the same platform runs year-round cinemas — which is the useful part for a venue that is a cinema most of the year and a festival for two weeks of it.

Who owns what

Agile TicketingFilmgrail
Ticketing and inventoryYes
Passes and packagesYes
Accreditation and compsYes
Reporting and settlementYes
Public websiteYes
Programme, strands and film pagesYes
Native appsYes
Checkout experienceYes

How a project actually runs

The integration is built as part of onboarding rather than bought off a shelf. In practice that means a short discovery on your configuration — how your programme, pricing and membership data are actually modelled, which is never quite what the documentation says — then the connector, then a staging environment running against your real data before anything is pointed at customers.

We have done this against box office systems repeatedly, and the pattern is the same each time: reading programme, session, seating and price data out, and writing orders back. What varies is the shape of the data, not the architecture. If you want a firm timeline for your specific setup, ask on a demo call and we will give you one against your configuration rather than a generic number.

Answers

Frequently asked questions

Do we have to leave Agile Ticketing?

No. Agile stays as the ticketing engine, including passes, packages and accreditation. Filmgrail is the website, apps and checkout experience on top of it.

Is the integration already built?

The connector is built during onboarding against your configuration rather than shipped generically. Ask on a demo call for a timeline against your own setup.

Can one system run both our festival and our year-round programme?

Yes, and that is the case this is built for. The same platform runs festivals like BIFF and the Norwegian International Film Festival alongside cinemas that programme every week of the year.