Ventana Sur

The 17th Ventana Sur ran from 1 to 5 December 2025 in Buenos Aires. It moved to a new venue, the Palacio Libertad in the city centre, after the 2024 edition had been held in Montevideo.

The market is run by the Marché du Film of the Festival de Cannes with Argentina's film institute, INCAA, and Uruguay's film agency, ACAU. Since 2024 it has alternated between the two capitals each year, so 2025 was the Buenos Aires year and 2026 returns to Montevideo.

The organisers say Ventana Sur draws around 3,000 participants a year, including about 300 buyers and sellers. Most of the business is about Latin American projects, sales and co-production rather than cinema operations.

For an exhibitor, it is worth the trip only if you acquire or programme Latin American titles directly. It is the main place each year to see the region's new films before they are sold on.

Ventana Sur was created in 2009 and is co-organised by the Marché du Film (the Cannes market), Uruguay's ACAU and Argentina's INCAA. It gathers more than 3,000 international professionals a year around the financing, co-production and circulation of Latin American content. Under its "Río de la Plata" format it alternates between the two capitals: Montevideo in 2024, Buenos Aires in 2025, and Montevideo again in 2026.

The 2026 edition spreads across the Sodre national cultural centre, the Cinemateca Uruguaya, which hosts the market screenings, and the Teatro Solís. Sections include Primer Corte and Copia Final for works in progress, Proyecta, VS Docs, VS Animation, VS Fantastic and VS Tech.

This is primarily a sales market for distributors and sales agents. For an independent exhibitor or programmer, the draw is early sight of Latin American titles — the works-in-progress showcases are where films first surface for festival programmers and buyers — and meetings with the regional distributors who will release them. A circuit that buys directly for its own territory, or a festival programmer building a Latin American strand, has the clearest reason to go. For operational topics, CineLatam is the regional exhibition convention.