Omniterm alternatives: keep the POS, add native apps and a real website

Omniterm is a cinema management software company in Markham, Ontario, solely dedicated to the cinema industry and providing cinema software since 1978, to thousands of screens in North America and worldwide. It covers POS, kiosks, a mobile-friendly webstore for tickets and concessions, digital signage, loyalty and gift cards, integrated payments, enterprise management and reporting, and integrates with third-party ticketing providers including Fandango, The Boxoffice Company and Mobile Moviegoing.

That is a long-established operational base, and there is rarely a reason to leave it. What Omniterm cinemas usually want is a stronger audience-facing layer on top of it: a branded website with real content, native apps on the phone, and data about who buys. That is exactly and only what Filmgrail builds.

A webstore sells a ticket. Filmgrail builds the relationship around it. Film pages with trailers, context and structured data that can rank for a film in your town. Native iOS and Android apps that share the website's content, loyalty and customer record, with push when a saved film goes on sale. A checkout measured on completion rate, and audience analytics that tell you who your moviegoers are. Across cinemas on Filmgrail, nine in ten end users create a profile, and the average yearly increase in digital ticket sales is 89%.

Omniterm stays where it is. Filmgrail reads programme, sessions, seating and pricing from Omniterm and writes each completed sale back, so the box office remains the single record of the sale. The Omniterm integration page shows exactly what moves between the two.

Because the digital layer is the one part of the operation that sells tickets on its own, and it deserves a product built for nothing else. Filmgrail runs Classic Cinemas in the Chicago area, Wallis Cinemas in South Australia, Ster-Kinekor and cinemas across Norway.

Pricing is published and scales by screens: from $200 a year for a single screen to $20,000 a year for a large circuit, flat per screen with no per-ticket fees (see pricing). Because we already integrate with Omniterm, you can be live in a few weeks.

See it before you talk to anyone: the cinema website prototype tool builds a version of your own site from its current URL. Then book a demo against your real programme.