The Boxoffice Company alternatives: a product, not a services bundle

The Boxoffice Company is part of Webedia and says it partners with more than 300 exhibitors. Its cinema platform, Boost, is sold as a suite of marketing tools: websites, online ticketing, food and beverage ordering, mobile apps with loyalty login and push or email retargeting, and CRM and emailing, alongside services such as SEO, generative search, referral listings on Google, Bing and IMDb, media buying, social media and reputation management. The company also runs a showtime data business, analytics for studios, an advertising network and the trade magazine Boxoffice Pro.

This is the closest like-for-like comparison we publish: both companies build the moviegoer-facing layer on top of a cinema's box office. The difference is the shape of what you buy. Boost is a broad bundle of tools and marketing services from a media group. Filmgrail is one product, built for one job, that your team runs.

A product you run. Filmgrail is software, not a services relationship. Your team edits the site, schedules the push, builds the loyalty offer and reads the analytics in one place, without raising a ticket.

Native apps and one data model. The website, the native iOS and Android apps, loyalty and push share one CMS and one customer record, so the moviegoer who saved a film on the website gets the push on their phone. Across cinemas on Filmgrail, nine in ten end users create a profile, and the average yearly increase in digital ticket sales is 89%.

Festivals as well as cinemas. Filmgrail includes a festival platform with programme sections, passes and accreditation, so a cinema that runs a festival, or a festival that runs screenings, stays on one system.

A price you can read. Filmgrail publishes its pricing. See the Filmgrail vs The Boxoffice Company comparison for the side-by-side.

Because owning the product that sells your tickets is worth more than renting a bundle of services around it. Filmgrail runs Classic Cinemas in the US, Wallis Cinemas in Australia, Ster-Kinekor in South Africa and cinemas and festivals across Norway.

Pricing is published and scales by screens: from $200 a year for a single screen to $20,000 a year for a large circuit, flat per screen with no per-ticket fees (see pricing). Where we already integrate with your box office you can be live in a few weeks; a box office we have not connected before takes about a month.

See it before you talk to anyone: the cinema website prototype tool builds a version of your own site from its current URL. Then book a demo against your real programme.