- Home
- Cinema glossary
- Film Exhibitor
Film exhibitor
A film exhibitor is the business that shows a film to the public: a cinema, a cinema circuit, or another licensed venue. It is the last link after the producer and the distributor.
Also written: exhibitor · film exhibition · cinema exhibitor · theatrical exhibitor
Producer, distributor, exhibitor
The theatrical chain has three roles. The producer makes the film. The distributor licenses it and markets it. The exhibitor shows it, sells the tickets and keeps a share. Box Office Mojo's glossary uses "exhibitor" and "movie theater" interchangeably, and notes that a distributor on average receives a little more than half of a film's gross, with the rest going to the exhibitor.
A group of cinemas under one owner is a circuit. Bookers describe a circuit as a chain of theaters usually programmed by one contact, which is why a circuit buyer's call carries more weight than a single site's. The largest circuits are listed in our research on cinema chains.
Kinds of exhibitor
| Type | What it looks like |
|---|---|
| Circuit or chain | Many sites, central film buying and pricing |
| Independent | One or a few sites, often booked through a film-buying service |
| Specialist | Repertory, art-house, microcinema, drive-in |
| Community or non-theatrical | Film societies, community centres, venues that also screen films |
| Festival | A temporary exhibitor with its own licensing terms |
US buying service Clark Film Buying notes that distributors generally require a permanent location with fixed projection equipment and a ticketing system before they license new releases.
How exhibitors earn
Two revenue lines carry an exhibitor. Ticket income is shared with the distributor through film rental. Concessions, advertising and venue hire are kept in full, which is why spend per head often decides the year. Our guide to how movie theaters make money breaks the lines down.
Exhibitors are represented by trade bodies, nationally and internationally. In the US that is Cinema United, formerly the National Association of Theatre Owners. Our list of cinema trade associations covers the rest. The software that runs exhibition, from box office to settlement, is described on the cinema management software page.
Frequently asked questions
What does a film exhibitor do?
It licenses films from distributors, schedules and screens them, sells tickets and concessions, and pays the distributor its share of box office.
Is an exhibitor the same as a distributor?
No. The distributor licenses the film to cinemas. The exhibitor is the cinema that shows it to the public.
Can a venue that is not a cinema be an exhibitor?
Yes, if it licenses the films it shows. Community centres, film societies and other venues screen films under licence, though access to new releases usually requires a permanent venue with fixed projection.
Keep reading
Film Distributor
A film distributor holds the right to release a film in a territory. For a cinema it is the counterparty for…
Distribution and bookingFilm Booking
Film booking is the process of securing titles from distributors and agreeing the terms they play on — the commercial…
Distribution and bookingFilm Rental
Film rental is the share of box office paid to the distributor — usually a percentage that starts high in the opening…
Distribution and bookingPublic Performance Licence
A public performance licence is the permission a rights holder gives to show a film to an audience outside a private…
Distribution and bookingFilm Programming
Film programming is the weekly decision about which films a cinema plays, on which screens, at which times — balancing…
Distribution and bookingFilm Buyer
A film buyer, or film booker, represents a cinema in negotiations with distributors: which films it plays, on which…
Distribution and bookingFirst-Run Cinema
A first-run cinema plays new films from their release date, during the period when the distributor's share of box…