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Distribution and booking

Film buyer (film booker)

A film buyer, or film booker, represents a cinema in negotiations with distributors: which films it plays, on which screens, for how long and on what rental terms.

Also written: film booker · movie booker · circuit buyer · film buying service

What the job is

The buyer sits between the cinema and the distributors. Clark Film Buying, a US service that books for independent cinemas, describes the role in its FAQ: buyers negotiate which films play in which theaters, the length of the run, and the terms on which film rental is billed. Film buyer, film booker and movie booker are used for the same job.

Bookers at an International Documentary Association session drew a useful distinction. A film buyer weighs the commercial case for a title. A circuit buyer does the same for a chain. A film programmer more often books for curatorial or cultural reasons. Many independent cinemas need all three instincts in one person.

In-house or independent

ModelHow it worksHow the buyer is paid
In-house buyerAn employee of the circuit, booking only its sitesSalary
Independent buyer or buying serviceA contractor booking for many independent cinemasA flat monthly fee, a fee per booking or screen, or a percentage of box office

Payment models as listed by Clark Film Buying. Fees vary by provider and are not published consistently.

What the buyer usually does not do

A buyer books films. Most do not run payroll, marketing or concessions, and at least one buying service states that it does not pay rental on the cinema's behalf: the exhibitor pays the distributor directly. The weekly box office report, which counts tickets sold each day at each price point across the play week, is usually the cinema's job, though some services file it for a fee.

That division is where cinemas lose time. The buyer's booking sheet, the cinema's schedule and the box office figures live in three places. A planning tool that turns bookings into showtimes, and a box office whose reports feed settlement, closes most of the gap. See film booking for the negotiation itself.

Answers

Frequently asked questions

What does a film buyer do?

Negotiates with distributors on behalf of a cinema: which films it gets, on which screens, for how long and at what rental terms.

Do I need a film buyer to run a cinema?

No. You can book directly with distributors. Many independents use a buying service because the relationships and paperwork take time to build.

How are film buyers paid?

In-house buyers are salaried. Independent buyers charge a flat monthly fee, a fee per booking or screen, or a percentage of box office.