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Ticketing and software

Movio

Vista Group's cinema marketing company: Movio Cinema EQ combines audience analytics, film propensity modelling and campaign management.

CategoryTicketing and software
HeadquartersNew Zealand
ParentVista Group
Sells intoGlobal
Typically fitsMid-size circuits · Large circuits
PositioningMainstream
Known forAudience analytics, Campaign management, Propensity modelling
Websitemovio.co

Movio, headquartered in Auckland with offices in Los Angeles, London, Amsterdam, Cape Town, Mexico City and Kuala Lumpur, sells Movio Cinema EQ to exhibitors — data analytics and campaign management, including models that predict how likely a moviegoer is to see a given film — plus products for studios and research. It sits inside Vista's moviegoer engagement suite.

It is a campaign engine rather than a website or app. See Filmgrail vs Movio.

Profile checked against the company's own website on 24 September 2026.

Filmgrail has no commercial relationship with Movio and this listing is not an endorsement. It is here because a cinema evaluating its supply chain should be able to see the whole of it in one place. Details change — check anything decision-critical with the supplier.