Gower Street Analytics

When Deadline or Screen Daily reports that global box office is projected at a given figure for the year ahead, the number usually comes from Gower Street. That position — being the source rather than a commentator — is itself instructive about how this industry's data works.

The flagship product, FORECAST, is aimed at distribution rather than exhibition: it helps decide when to date a film in a given market, which is one of the highest-stakes recurring decisions in the business and was historically made on instinct and a wall calendar.

For an exhibitor the relevance is indirect but real. The release calendar you programme around is increasingly set with this kind of modelling behind it, and the same market-level data is what tells you whether a soft quarter was yours or everybody's — the distinction that decides whether you fix your marketing or wait.

Filmgrail has no commercial relationship with Gower Street Analytics and this listing is not an endorsement. It is here because a cinema evaluating its supply chain should be able to see the whole of it in one place. Details change — check anything decision-critical with the supplier.