Weischer
One of the leading providers of cinema, outdoor and online advertising across Germany, Austria and Switzerland.
| Category | Lighting and signage |
|---|---|
| Headquarters | Germany |
| Sells into | Europe |
| Typically fits | Single screens and independents · Mid-size circuits · Large circuits |
| Positioning | Mainstream |
| Known for | Cinema advertising, Outdoor and online advertising |
| Website | weischer.media |
Weischer occupies the position in the German-speaking markets that National CineMedia occupies in the United States: aggregating cinema screens into a network large enough to sell to national advertisers, and handling the delivery of the pre-show.
The economics for an exhibitor are the same wherever the network is. Advertising is high-margin revenue on inventory that would otherwise be empty, and the cost is that the contracted pre-show length fixes part of the gap between your published session time and the feature starting — which constrains turnaround and the last show of the night.
Weischer also sells outdoor and online, which makes it a route to advertise the cinema as well as to carry advertising in it.
Filmgrail has no commercial relationship with Weischer and this listing is not an endorsement. It is here because a cinema evaluating its supply chain should be able to see the whole of it in one place. Details change — check anything decision-critical with the supplier.