D-BOX Technologies

D-BOX seats move with the picture: pitch, roll and heave driven by a motion track authored specifically for each film, rather than generated automatically from audio. That authoring step is the product as much as the hardware is, and it is why the catalogue of supported titles matters commercially — a D-BOX auditorium is only worth its premium on films that have been coded.

For an exhibitor the arithmetic resembles recliners: a section of D-BOX seats sells at a supplement, so the question is whether the uplift covers the installation and the seats it displaces. It works best as a section within a normal auditorium rather than a whole room, which keeps the title-availability risk manageable.

As with any premium format, the revenue depends on being able to sell the difference at the point of booking. A seat map that does not distinguish a motion seat from a standard one gives the premium away.

Filmgrail has no commercial relationship with D-BOX Technologies and this listing is not an endorsement. It is here because a cinema evaluating its supply chain should be able to see the whole of it in one place. Details change — check anything decision-critical with the supplier.

Leadership

• Naveen Prasad — President & Chief Executive Officer
• Scott Sherr — Chief Commercial Officer

From the cinema industry who's who.