ShowCanada

ShowCanada is produced by the Movie Theatre Association of Canada and brings exhibitors and distributors from Canada and the USA together for screenings of upcoming product, seminars, networking and a trade show. It is the Canadian counterpart to CinemaCon in function, at a much more personal scale.

The awards are aimed squarely at operators: Recognition Awards for theatre managers and staff nominated with the circuits, an Independent Theatre Spotlight chosen by a studio and industry jury, the Eugene Amodeo Showman of the Year, a Rob Stewart Sustainability Award for a theatre's environmental and social initiatives, and the Hector Ross Award for the top-grossing Canadian film.

The convention moves every year — Victoria in 2025, Banff in 2026 — and 2027 goes to Montreal, based at the Fairmont The Queen Elizabeth. MTAC's site lists 2027 registration, schedule and hotel booking as coming soon.

For reference, the 2026 delegate fee was $1,375 plus tax with early-bird registration and $1,575 after the early deadline, excluding accommodation. A trade-show booth (about 8 by 10 feet) was $1,575 early and $1,775 later, including one full registration. Expect 2027 pricing to be published on the same page.